There are a number of reasons why Corporate Health Promotion Initiatives are beneficial.
1. Enhanced Morale – When the organizational culture begins to change as a result of your health promotion efforts, you and your workers may actually start to see and feel a new level of energy within the business. Ultimately, one of the most ambitious goals of any broad-based health promotion program is to attempt to influence the attitudes and actions of the organization’s most valuable resource — its workers.
2. Lowered Turnover – As we all know, staff member replacement costs can be quite high for any kind of business. The effort and expense associated with running employment ads, reading applications, checking references, interviewing qualified candidates, hiring and training a new staff member can be a serious burden on any business. In light of the challenges that high staff member turnover pose, many companies are looking to health promotion programs as an additional perk that can help to prevent workers from jumping ship.
3. Improved Recruitment Potential – In the midst of a very tight labor market, companies are forced to pull out the stops in order to recruit new talent. In some instances, Health Promotion can prove to be a very valuable tool in sealing the deal.
4. Lowered Absenteeism – When an staff member misses work in a business setting, the entire organization is forced to absorb his/her responsibilities. Even in the event of the occasional absence caused by things like colds and the flu, work can back-up and tensions can build. Even worse is a long-term absence caused by a major health event that requires hospitalization and/or rehabilitation. By preventing certain types of illness caused by poor lifestyle habits, health promotion programs can play an important role in decreasing rates of absence.
5. Health Care Cost Containment – Most companies don’t start a health promotion program with cost containment in mind. However, cost containment for certain health problems should be considered a viable goal by many companies.
6. Enhanced staff member Health Status – One of the greatest advantages of a well-designed Corporate Health and Wellness Program is the promise of improved health. There is a growing body of evidence that suggests well-designed Corporate Health Promotion Initiatives can successfully impact such behaviors as smoking, high-risk alcohol use, and more.
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