As the field of Corporate Health Promotion Initiatives continues to evolve, the need to define succinctly the components of this broad-based approach increases. In 1987 Allensworth and Kolbe (1987) expanded the prevailing definition of broad-based school health to include the domains of Health Instruction, Healthy Environment, Health Services, Physical Fitness Education, Counseling and Psychological Services, School Food Service, Corporate Health Promotion Initiatives for Faculty and Staff, and the Integration of School and Community Resources.
To promote the health of school children, prevention specialists have realized that an integrated broad-based approach is the most effective strategy. Relying only on health education or Physical Fitness Education initiatives to foster children’s health has demonstrated limited effectiveness. Consistent health messages delivered by numerous agents increases the possibility of attaining health goals and objectives. A similar model is essential if Corporate Health Promotion Initiatives are to impact positively on the health and performance of all workers.
A broad-based model of Corporate Health Promotion Initiatives includes the following components; Health Education Initiatives, staff member Health Services and Benefits, physical fitness and nutrition Initiatives, Company Health and Wellness Program Policies and Procedures, Counseling and Employee Assistance Programs, a Safe and Healthy Work Environment, and the Integration of Company and Community Resources. This model can be used to evaluate and plan for Corporate Health Promotion Initiatives that are truly broad-based in nature, focusing on primary, secondary, and tertiary prevention strategies for workers.
One value of a truly broad-based model is that it is possible to promote a holistic philosophy of staff member health. A healthy, productive staff member is one who is given the opportunity to develop emotionally, physically, socially, intellectually and spiritually. In addition, this model supports the ideals of wellness and optimal health by encouraging worksites to go beyond initiatives designed to only reduce health care costs, prevent disease, or maintain health.
A key factor in the utility of this model is the integration and overlap of responsibilities. Design and implementation are dependent upon the cooperation and motivation of qualified – and ideally – credentialed experts throughout the administrative structure of a business. Such a model requires consistent communication between health educators, medical staff, human resource managers, physical therapists, industrial hygienists, exercise physiologists, ergonomic engineers, dietitians, occupational therapists, psychologists and independent consultants. Planning must also incorporate active involvement of workers, administrators, family members, and business retirees at all stages of the development, implementation and evaluation stages. All must be committed to the development of a healthy organization where workers are happy and proud to work.
Various organizations are working to advance the science of Corporate Health Promotion Programs. Health educators have the expertise and training to be leaders in this area. On the basis of theoretical foundations of behavior and the results of empirical research, we must start to articulate a clear vision of what optimal initiatives should consist of. The Components of this model are included below for reference and will be discussed individually in coming posts.
• Health Education
• physical fitness and nutrition Initiatives
• staff member Health Services and staff member Benefits
• Employee Assistance Programs and Counseling Programs
• Safe Work Environment
• Health Related business Policies and Procedures
• Integration of business and Community Resources
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