Corporate Health Promotion Initiatives – Employee Engagement Strategies
Corporate Health Promotion Initiatives without staff engagement are useless to a company. How do you get staff members to enroll in Corporate Health Promotion Initiatives – and stay engaged in the programs?
The handouts for these programs discuss the benefits to staff members and corporations. Company Health and Wellness Program statistics show that there are tangible benefits to a company for offering such programs. Corporate Health Promotion Initiatives actually do save lives by getting workers to take their health seriously, increase productivity, decrease absenteeism and more.
However, St. Louis, Missouri-based Maritz Inc., the world’s largest incentive company, has applied their own invigorating twist to health management by offering gift rewards to staff members who participate in Corporate Health Promotion Programs. The wellness incentive program is Maritz’s own Exclusively Yours® plan. Health management participants earn points, which can be then redeemed for merchandise, electronics, restaurant vouchers and travel, much like a frequent-flier program.
Enrollment incentives in Corporate Health Promotion Programs?
Undoubtably corporations that don’t work in the incentives industry will be tempted to cry foul about using such a rich carrot to incentivize health program enrollments. Not every company can throw that kind of money at health management resources – and not every company has the built-in savings as a business that specializes in offering incentive programs.
For certain rich incentives like Maritz’s will break through the glaze that appears over many staff members’ eyes when they’re encouraged to do something new, different or challenging. For many staff members uncomfortable with health management and exercise, “new, different and challenging” would apply to Corporate Health Promotion Programs. So where does that leave corporations who are unwilling or unable to offer incentives for health management program enrollment?
Successful Corporate Health Promotion Initiatives motivate staff members – before and after signup
Company Health and Wellness Program administrators should keep the long-term view in mind when trying to get staff members to take that imperative first step. Even the best incentives can fail in the face of faltering organization, badly-designed Corporate Health Promotion Initiatives and wavering support. Make sure to run good Wellness surveys before you build your Corporate Health Promotion Initiatives so employee input and needs are being met by your Corporate Health Promotion Programs. The goal is positive outcomes, not high enrollment numbers.
Corporate Health Promotion Initiatives cannot survive managerial apathy. If executive and managerial participation is widespread and heartfelt, staff members will follow their leadership. The potential rewards and Wellness benefits are clearly worth reaping, for both your business and your co-workers.
