Why it’s important and how to do it
The Company Health and Wellness Program Vision
A Company Health and Wellness Program vision statement is a concise statement that summarizes the purpose and objectives of your organization’s commitment to starting a Corporate Health Promotion Program. Taking the time to clarify and describe your organization’s Company Health and Wellness Program vision can provide a focus and a consistent direction for your Procedures for years to come. The vision statement reminds leaders and employees of the link between employee health and the organization’s ability to achieve its overall mission.
Answer the following questions and you’ll have the components needed to build a simple and powerful Company Health and Wellness Program vision for your organization’s culture of wellness:
• What do you want your Company Health and Wellness Program to accomplish?
• How do you intend to accomplish it?
• How does this Company Health and Wellness Program mission support or further the organization’s mission?
A sample Company Health and Wellness Program vision statement might be . . .
To have employees who perform at their best and who enable XYZ Corporation to be an industry leader in printing quality and customer service (organization’s mission), XYZ Corporation is committed to providing opportunities for healthy behaviors during the workday (how) in order to encourage employees not to smoke, to be active, and to eat healthfully (what).
The Company Health and Wellness Program Brand
In the same way that your organization’s name and brand image provide visibility for your business, your Procedures toward starting a Company Health and Wellness Program will benefit from being easily recognizable to employees:
• A consistently used Company Health and Wellness Program brand on all communications conveys to employees that the commitment to a culture of wellness is here to stay.
• A Company Health and Wellness Program brand institutionalizes the culture and makes it more likely to withstand changes in staff and budget.
Do what you can to engage employees in starting the identity (brand) for your organization’s Corporate Health Promotion Program. Not only are they more likely to accept the name, it’s also a great way to announce to employees the organization’s Company Health and Wellness Program commitment. Here are two possible approaches to involving employees:
Option 1: Have a Company Health and Wellness Program contest
1. Announce the Company Health and Wellness Program contest guidelines and deadline.
2. Have the Health Promotion Committee review the ideas submitted, and choose a name.
If, for example, your company, Premier Building and Design, is in the commercial construction business, you might receive the following Company Health and Wellness Program ideas from employees:
• Cornerstone: Feeling well is what it’s all about
• Premier Elements: Building healthier employees
• Custom Build: Building health builds wealth
• Building Health: Designing better employee health
After reviewing the entries, your Health Promotion Committee determines that it likes the name “Premier Elements” and the subtitle “Building health builds wealth”. Your committee awards the “name the Company Health and Wellness Program contest” prize to the two employees, those who submitted the pieces of the name that represent the final product.
Premier Elements: Building health builds wealth
3. Choose a Company Health and Wellness Program logo to go with the name.
The Company Health and Wellness Program logo is an important piece of the branding
• Review any ideas submitted for Company Health and Wellness Program logos.
• If you’re fortunate to have a graphic design professional at your company, enlist her or his help with developing the Company Health and Wellness Program logo!
• As an alternative, choose a piece of clip-art that fits with the Company Health and Wellness Program name you’ve selected. For example, the company referenced above might look for a symbol that conveys building, health and wealth.
Option 2: Health Promotion Committee determines the name and brand
1. Have your Health Promotion Committee brainstorm Company Health and Wellness Program names.
• To get ideas flowing, ask members to write down all health-related words and words associated with your organization or industry.
• Try clustering words together as in the construction company example above.
2. Once your Health Promotion Committee has narrowed down the possibilities to about three ideas, have committee members vote to select a name for your culture of wellness.
3. Choose a Company Health and Wellness Program logo to go with the winning name.
4. Announce the organization’s Company Health and Wellness Program and the corresponding Company Health and Wellness Program name. Explain that staff members on the advisory committee chose the name.
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