It is important to assess the effectiveness of all Corporate Health Promotion Programs. There are several very simple ways to assess Corporate Health Promotion Programs:
How many attended the corporate health and Corporate Health Promotion Program, and was there participation or a visible level of interest?
Use a short and simple pen and paper assessment that people fill out at the end of the Company Health and Wellness Program /seminar. Statements that are rated on a scale from 1 (strongly agree) to 5 (strongly disagree) will give valuable information. Ask about:
• The value of the Corporate Health Promotion Initiatives to the individual
• The style of the presenter
• The presenter’s knowledge of the topic
• The level of knowledge gained by the employee
• Other areas that would be of interest for future Corporate Health Promotion Initiatives
Examples of Questions about Corporate Health Promotion Initiatives
• This program provided me with information and/or skills I will use.
• The presenter was knowledgeable about the subject matter.
• There was adequate time for questions.
• The methods used to present the information were effective.
Open-ended questions about Corporate Health Promotion Initiatives may include:
• The best component of this Company Health and Wellness Program was…
• The component that needed improvement was….
• I would attend another Company Health and Wellness Program by this speaker…
• Topics I would like to see included in other seminars or Wellness Programs…
This would be a process assessment that reviews how well the Corporate Health Promotion Initiatives were implemented. It is also important to look at health outcomes and cost outcomes of Corporate Health Promotion Programs.
More in-depth information about the cost-effectiveness of Corporate Health Promotion Initiatives can be found by analyzing data before and after Corporate Health Promotion Initiatives concerning health care claims, workers’ comp claims, sick time, productivity levels, etc. Health outcomes for Corporate Health Promotion Initiatives can be measured by looking at health claims and sick time.
It is also important to look at the impact of Corporate Health Promotion Initiatives on family members. For example, tobacco by pregnant mothers may lead to the birth of a severely impaired child. This could cost an employer or healthcare plan hundreds of thousands of dollars, an expense that could have been avoided with well-designed Corporate Health Promotion Programs.
You can also compare the cost per employee of running the Corporate Health Promotion Initiatives to the savings per employee. One assessment of Corporate Health Promotion Initiatives involving 20,000 to 25,000 employees at New York City-based Citibank showed a return of $6.70 for every dollar the company invested in Corporate Health Promotion Programs. The findings were based on a research study of health costs and rates of absenteeism.1
An ongoing assessment of your Corporate Health Promotion Initiatives should be performed each year and additional periodic evaluations of Corporate Health Promotion Initiatives should be conducted on an ad hoc basis. An ad hoc assessment of your Corporate Health Promotion Initiatives might be initiated by a variety of triggers. For example, at the end of flu season, a company might want to assess its flu shot program.
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